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What is a Bucket Brigade in Copywriting?

Bucket Brigades: The Near-Magic Technique that Keeps Eyes on Your Content for Longer I’ll have to admit, I didn’t learn what a Bucket Brigade was until several years into my […]

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50 of Your Biggest Copywriting Career Questions Answered

Thinking of a career in copywriting? Here’s what you need to know. Interested in copywriting as a career? Here are answers to your 50 biggest questions about copywriting as a […]

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How Do You Add REAL Value to Your Welcome Email Sequence?

If I could shout one thing from the rooftops (without my neighbors calling the cops), it would be that businesses need to nurture their email list. If I could shout […]

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17 Reasons Freelance Copywriting is the Best Career Ever

The Perks of Freelancing Go So Much Deeper than Making Your Own Schedule Ok, so working the hours you want to work is a major perk. Major. You can wake […]

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Is 2021 a Good Year to Make a Career Change?

Should You Change Careers in 2021? 2020 was a tumultuous year for nearly everyone on the planet. While I obviously don’t need to go into detail about the strange and […]

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Your Complete Guide to the Flesch Reading Ease Score

How a Formula Can Help Rank Your Content and Create a Better User Experience What is the Flesch Reading Ease Score? The Flesch Reading Ease score is a formula that […]

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