Remember: the content on your copywriting blog should be useful to your audience. And as a copywriter, your audience is potential clients

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have

Hey Copywriters! Ok, if you’re like me (and virtually every other writer of ANY kind in the world) you have a really f*cked up search

It doesn’t matter how fantastic your email copywriting skills are if no one is actually getting them.  You could have put together the most magnificent

One of the most common questions I get from new copywriters (I see you in my DMs!) is how to improve copywriting skills. And as

There’s an almost invisible line between a red-flag copywriting client and a client who’s just an inexperienced business owner. The excitement of taking on a

As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and

A copywriting career is versatile. As a copywriter, you aren’t relegated to a specific journey. You can choose to live the freelance lifestyle, work in-house

So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Making decent

So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan.  Now it’s time for you

Sometimes you don’t just want to write copy.  You want to write copy that causes a double-take. Copy that results in “OMG.” Copy that really

False Urgency is Dead. Here’s How to Create REAL Urgency That Results in Conversions “ONLY 2 SPOTS LEFT!” “LIMITED TIME ONLY!” “CLOSING THE DOORS FRIDAY!”

If the idea of starting a copywriting podcast seems overwhelming, don’t worry: it’s not as complicated as it seems.

In fact, launching a podcast is one of the simplest and most effective ways to share your expertise with your audience and build your personal brand as a copywriter.

Laptop? Check. Internet? Got it. Great! What’s Next? Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you

So, you want to become a freelance copywriter. You’re done clocking in to that soul-shattering 9-5.  You know you’re meant for more than monotony. You

Growth is Only as Sustainable as the Systems You Have in Place So, you’re not only getting copywriting clients, your business is starting to thrive.

Your Guide to Making REAL Money Writing Emails Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged

I don’t know what it is about copywriters, but a lot of us feel totally awkward asking for testimonials, even though testimonials are KEY to

A copywriting mentor has been in the copy game long enough to have made it to where you want to be, and maybe even further.

I mean seriously, I’ve tried to explain to my Mom about 1 million times what it is I actually do for a living.

You can listen to this article here:   Creating Content That Helps You Scale those SEO Ranks Online presence is crucial for any business, but

You can listen to this article here:   Cold Pitches Gaining 0 Traction? You Might Be Making These Mistakes. There’s something I’ve noticed about my

If You’ve Been Thinking About Starting a New Career as a Copywriter, This is Your Sign (and Your How-To Guide) You know those stories you

Why Starbucks’ “The First Sip Feeling” is Perfect Brand Copy Grande Cafe Latte, half-caff, extra hot. I go specifically to Starbucks to get coffee when

That First Paid Invoice is Gonna Feel Great, but How Do You Get There? One of the most common questions I get from new copywriters

Looking For The Perfect Gifts for Copywriters? Here Are 20 Failsafe Gifts That Are Sure To Please The Word Nerd In Your Life. Copywriters: we

Protect Yourself and Set Boundaries With a Contract: A Guide for Freelance Copywriters Ok, I’m gonna start off this post with an obligatory disclaimer that

How to Fast-Track Your Way Into to a New Career in Copywriting So, you’ve decided to ditch your timesuck of a 9-5. Awesome. And, you’ve

No One Will Read Your Copy if Your Headline is Boring as Sh*t More than anything else, people buy things because they want to change

Looking to scale your freelance copywriting business? A referral program can help you stack your client base! Referrals are the absolute best way to see

Here’s How You Can Crush Your Discovery Calls With Ease So, you’ve piqued the interest of a potential client and they’ve booked a spot on

How to Creating an Impressive Copywriting Portfolio for Beginners Your Portfolio: The Launchpad For Your Copywriting Career Your copywriting portfolio is the difference between an

Are You an Empath Looking for a Perfect Fit Career? Copywriting Might Just Be Your Dream Job. I’m gonna assume that since you’re here, you

Are you sick of nodding politely while your cubicle mate talks about her weekend for thirty minutes straight? Are you totally over answering way-too-personal questions you don’t feel like your coworkers should know the answer to? You don’t have to subject yourself to that misery anymore.  There are jobs out there that are perfect for introverts.

“Be a copywriter,” they said. “It will be fun,” they said. If you don’t remember the “It will be fun, they said,” meme, I’m officially

31 Notable Copywriters from Yesterday and Today  In the age of advertising in which creating content is king, the craft of copywriting has become one

You can watch/listen to this blog post here: Is Your Current Job Draining Your Batteries? Copywriting Could Be the Key to a Fulfilling Career. Are

How to Create an Offer Your ICA Can’t Stop Drooling Over An excerpt from my book, The Complete Beginner’s Guide to Writing Wildly Effective Copy.

Learning Content + Copywriting With Me Means You’re DONE With the BS Courses Out There This is something I’m WILDLY passionate about, so excuse me

You’re a Writer if in Your Heart You Know You’re a Writer. Recently, I had someone ask me how they could ever possibly have a

Low Conversions? NO Conversions? You Might Be Making These Five Mistakes. So, your sales pages aren’t converting. Even though you’ve got a bangin’ website. Even

Giving Robots Control of the Very Foundation of Your Brand: What Could Go Wrong? If you’re a copywriting business owner using the internet, it’s highly

So You’re Writing Your Own Copy. But, is it Actually Working? Every company in the world needs copywriting.  Yep. Every single one. Name one that

Attract an Audience that is READY to Buy with These Copywriting Hacks Ok…raise your hand if you’re sick of the high-traffic-but-high-bounce-rates dance.  Yep. Thought so. 

Thinking of a career in copywriting? Here’s what you need to know. Interested in copywriting as a career? Here are answers to your 50 biggest