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learn copywriting Conversion + Conversation-Worthy Copy High-powered, results-driven copy for businesses at every stage of development. Let’s Work learn copywriting Conversion + Conversation-Worthy Copy High-powered, results-driven copy for businesses at every stage of development. Let’s Work

Mastering the Welcome Email Sequence

Are you a coach, service provider, or other business owner with a high-ticket offer? You NEED a welcome email sequence.
My email welcome sequence masterclass shows you how to CRUSH it.

Landing Pages

When a visitor lands on your website, they should instantly be served value, whether in the form of information, problem-solving, or personal connection. Think of landing pages like landing at the airport: you want to feel like you have arrived. You want to feel welcomed, excited to be there, and, most importantly, you want clear directions on where to go when you exit the terminal (if you’ve ever been lost in an airport –ahem– you know what I’m talking about).

Let’s Talk Copy

Sales Pages

When your audience reaches your sales pages, you have minimal time to leave them feeling convinced that they both want AND need what you’re offering. This is where high-converting copy comes in; your copy needs to connect your reader to your product and your brand, or they’re never going to hit that ‘buy’ button. Creative, conversion-worthy copy is written in a way that moves the reader fluidly through the page. By the time they reach your call to action, you want them to have already made their decision.

Blog Posts

Your website doesn’t need to be sell-sell-sell all the time. In fact, coming from a place of service over sales can actually boost your conversions. Your blog is the perfect place to reinforce brand loyalty, strengthen your relationships with your customers, and really let the personality of your brand stand out. Blogs don’t just offer more in-depth, current information on your company — they also drive traffic to landing pages and sales pages, keeping your audience engaged for longer.

Consulting

Know that you need great copy but you’re the type of person who wants to learn it all and do it all? Awesome. Let’s take your ideas and my expertise and make something unstoppable. I offer consulting services where we dive into your goals, audit what you’ve currently got going on, and create a comprehensive + cohesive content strategy for your business. I give you the tools and support you need to take on your copywriting projects yourself.

Courses + Resources

If you’re here to learn, let’s dive right in. I’ve got some killer resources for you that will help you create copy that does exactly what you want. From the weekly podcast to rooms on Clubhouse to online copywriting courses and webinars, I’ve got a plethora of tools to help you build the skills it takes to create conversion + conversation-worthy content.

Let’s Talk Copy

Landing Pages

When a visitor lands on your website, they should instantly be served value, whether in the form of information, problem-solving, or personal connection. Think of landing pages like landing at the airport: you want to feel like you have arrived. You want to feel welcomed, excited to be there, and, most importantly, you want clear directions on where to go when you exit the terminal (if you’ve ever been lost in an airport –ahem– you know what I’m talking about).

Blog Posts

Your website doesn’t need to be sell-sell-sell all the time. In fact, coming from a place of service over sales can actually boost your conversions. Your blog is the perfect place to reinforce brand loyalty, strengthen your relationships with your customers, and really let the personality of your brand stand out. Blogs don’t just offer more in-depth, current information on your company — they also drive traffic to landing pages and sales pages, keeping your audience engaged for longer.

Sales Pages

When your audience reaches your sales pages, you have minimal time to leave them feeling convinced that they both want AND need what you’re offering. This is where high-converting copy comes in; your copy needs to connect your reader to your product and your brand, or they’re never going to hit that ‘buy’ button. Creative, conversion-worthy copy is written in a way that moves the reader fluidly through the page. By the time they reach your call to action, you want them to have already made their decision.

Courses + Resources

If you’re here to learn, let’s dive right in. I’ve got some killer resources for you that will help you create copy that does exactly what you want. From the weekly podcast to rooms on Clubhouse to online copywriting courses and webinars, I’ve got a plethora of tools to help you build the skills it takes to create conversion + conversation-worthy content.

Consulting

Know that you need great copy but you’re the type of person who wants to learn it all and do it all? Awesome. Let’s take your ideas and my expertise and make something unstoppable. I offer consulting services where we dive into your goals, audit what you’ve currently got going on, and create a comprehensive + cohesive content strategy for your business. I give you the tools and support you need to take on your copywriting projects yourself.

As Featured In

The name is Liz.

I’m a word-weaponizer and the force that bolsters your bottom line.

My copy has generated millions of dollars for my clients
(just read some of the reviews below!)

Here’s what I know:

No decision is made on the basis of logic alone.

It’s true.

Even the most unsexy purchases like office chairs or software result from some kind of emotional appeal, even if it’s on a subconscious level.

I juxtapose pain points and pleasure points to sell your products and services. I figure out who your audience is, what they want, how quickly they want it, and how they want it served to them. Then, I turn that psychographic and demographic information into actionable sales pages that skyrocket your leads and sales.

Sound like a fit? Let’s boost your brand, baby.

learning copywriter

The name is Liz.

I’m a word-weaponizer and the force that bolsters your bottom line.

My copy has generated millions of dollars for my clients
(just read some of the reviews below!)

Here’s what I know:

No decision is made on the basis of logic alone.

It’s true.

Even the most unsexy purchases like office chairs or software result from some kind of emotional appeal, even if it’s on a subconscious level.

I juxtapose pain points and pleasure points to sell your products and services. I figure out who your audience is, what they want, how quickly they want it, and how they want it served to them. Then, I turn that psychographic and demographic information into actionable sales pages that skyrocket your leads and sales.

Sound like a fit? Let’s boost your brand, baby.

learning copywriter

Sold on What I’m Selling?

Let’s Make it Work for YOU.

The
Rocket
Fuel

90-minute brand discovery session

60-minute copy strategy session

5 pages of fresh, optimized, strategically written content with your defined brand voice.

4 value-added blog posts

1 round of edits

The
Warpspeed

90-minute brand discovery session

60-minute copy strategy session

10 pages of fresh, optimized, strategically written content with your defined brand voice.

8 value-added blog posts

1 round of edits

The
Supernova

90-minute brand discovery session

60-minute copy strategy session

40 pages of fresh, optimized, strategically written content with your defined brand voice.

32 value-added blog posts

1 round of edits

The
Refuel

For websites that need their current
copy revitalized.

90-minute brand discovery session + copy audit

45-minute copy strategy session

Refresh + edit current content(up to 10 pages)

4 value-added blog posts

1 round of edits

The
Ground
Control

Need a little guidance but want to DIY? I’ll give you the copywriting strategy you need + guide you through the process.

90-minute brand discovery session + copy audit

45-minute copy strategy session

End-to-end copywriting strategy, content mapping, and 1-1 brand voice workshop

The
Space
Station:
Blogs
Only

Don’t know what you need? Want something different? I offer custom packages. Let’s talk about what you need.

Customized copy + content packages

Ongoing blog support

Copywriting retainers available

The
Rocket
Fuel

90-minute brand discovery session

60-minute copy strategy session

5 pages of fresh, optimized, strategically written content with your defined brand voice.

4 value-added blog posts

1 round of edits

The
Warpspeed

90-minute brand discovery session

60-minute copy strategy session

10 pages of fresh, optimized, strategically written content with your defined brand voice.

8 value-added blog posts

1 round of edits

The
Refuel

For websites that need their current
copy revitalized.

90-minute brand discovery session + copy audit

45-minute copy strategy session

Refresh + edit current content(up to 10 pages)

4 value-added blog posts

1 round of edits

The
Supernova

90-minute brand discovery session

60-minute copy strategy session

40 pages of fresh, optimized, strategically written content with your defined brand voice.

32 value-added blog posts

1 round of edits

The
Space
Station:
Blogs
Only

Don’t know what you need? Want something different? I offer custom packages. Let’s talk about what you need.

Customized copy + content packages

Ongoing blog support

Copywriting retainers available

The
Ground
Control

Need a little guidance but want to DIY? I’ll give you the copywriting strategy you need + guide you through the process.

90-minute brand discovery session + copy audit

45-minute copy strategy session

End-to-end copywriting strategy, content mapping, and 1-1 brand voice workshop

Here to learn?

Jump over to the courses + resources

copywriting training

Here to learn?

Jump over to the courses
+
resources

copywriting training

Why Work With Me?

In my 10+ years as a copywriter, I’ve generated millions of dollars for my clients. My services are trusted by start-ups AND international brands. I have founded two successful (and still thriving!) niche copywriting agencies, one that was designed to act as a third-party content provider for creative agencies, and one that works ONLY with large, globally recognized websites.

My writing has been featured on some of the most-trafficked and trusted marketing websites on the internet.

I know my stuff, and I bring that knowledge to my clients.

“Talk about transformative! Liz changed the entire vibe of my website, created a brand persona that matched the personality of my business, and wrote sales pages that not only generate traffic, but resulted in a 78% increase in conversion”

- J. Brookes, pediatrician

“Talk about transformative! Liz changed the entire vibe of my website, created a brand persona that matched the personality of my business, and wrote sales pages that not only generate traffic, but resulted in a 78% increase in conversion”

- J. Brookes, pediatrician

What I've Been Thinking About

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50 of Your Biggest Copywriting Career Questions Answered

Thinking of a career in copywriting? Here’s what you need to know. Interested in copywriting as a career? Here are answers to your 50 biggest questions about copywriting as a […]

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How Do You Add REAL Value to Your Welcome Email Sequence?

If I could shout one thing from the rooftops (without my neighbors calling the cops), it would be that businesses need to nurture their email list. If I could shout […]

copywriting course
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