5 Tips for Winning Clients on Freelancer Sites

tips for winning gigs on freelancer sites

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter.

Because these sites are so popular, they’re becoming oversaturated.

But that doesn’t mean you won’t win clients.

In fact, it’s quite the opposite.

Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches get buried and their profiles are buried somewhere in the internet blackhole. 

I’ve used freelancer sites on both the client side and on the freelancer side, and today, I’m going to share with you my five biggest tips for getting copywriting clients on freelancer sites.

Let’s go.

5 Tips for Getting Copywriting Clients on Freelancer Sites

Want to score high-paying clients on freelancer sites? These five tips will help you get there.

  1. Use Every Single Profile Feature Available

There are two main reasons you should fill out your freelancer profile in its entirety.

First: Freelancer sites have their own algorithms and want to serve their customers the best talent for the job. Freelancer sites are more apt to list you as suggested talent if you’ve utilized all of the profile features such as an attached portfolio, video introductions, reviews, a professional profile picture, and a list of services with applicable keywords.

Second: Potential clients are more likely to take you seriously if you have a professional presence. A common mistake many freelancers make is treating freelancer sites like a quick cash grab instead of an actual professional opportunity. 

  1. Cater Your Portfolio Your Clients

Freelancer sites have opportunities for virtually every niche you can think of. If you’re a generalist instead of a niche copywriter, it can be tempting to send your entire copywriting portfolio to prospective clients to show them how versatile you are.

But if they’re looking for something specific, don’t make your prospects comb through your whole portfolio to find something that’s applicable to them.

If someone is looking for a sales page copywriter, send over only examples of sales pages.

If someone is looking for a copywriter who specializes in SaaS, send over only your SaaS related work.

Catering your copywriting portfolio to each prospect is far more likely to win you clients than sending over your bulk portfolio.

  1. Personalize Your Pitch 

Most freelancer sites will give you the option of sending a message along with your pitch and portfolio. 

Don’t send over a form letter. 

Sending over a standard message gives the impression that you’re just trying to get any client that will pay you, not that you’re actually interested in the gig.

A personalized message is a way to convey your interest in the opportunity and even highlight your expertise relative to the gig.

  1. Be Prompt in Your Responses

A lot of businesses that are looking to hire freelance copywriters are trying to do so quickly. Waiting 2 or 3 days to check your message and respond to your prospects means they’re going to view you as unreliable and move on to another freelancer.

  1. Ask for Ratings & Feedback

Your reputation on freelancer sites is arguably one of the best ways to KEEP winning clients. Each time you complete a project for a client, ask them to leave you a rating and review. Social proof is exceptionally important, especially as a freelancer.

You Can Absolutely Make Money on Freelancer Sites

A lot of copywriters will tell you that freelancer sites are a waste of time and effort and that you can’t get real, high-paying clients by using them. But, that’s simply not true. You just need to know how to leverage them. 

By filling out your profile entirely, catering your portfolio to each gig, personalizing your outreach, responding quickly to messages, and building your reputation, you can get copywriting clients on freelancer sites with ease.


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