One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form.
There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn.
Enter: service swaps.
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list? Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other? It’s simple, and […]
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your […]
I’ve been using Grammarly since its inception and using Grammarly Premium for several years. My clients and copywriting course-takers ask me frequently if the price of Grammarly Premium is worth it.
Grammarly Premium isn’t a good investment for everyone. But, if it IS a good fit for you, you’ll never want to be without it.
Let’s break it down.
Remember when you used to just use a couple of keywords and Google would reward your content writing efforts with kick-ass rankings?
That doesn’t happen anymore.
Now, Google wants to serve its users with the most relevant, up-to-date, and high-authority content possible, and wants to be sure that they’re giving them the right information.
Enter: topical authority.
I’m sure you’ve seen it. If you’re a new copywriter or you’re just wrapping your head around this whole “copywriting thing,” you’ve probably heard these myths from copywriting “Insta-Gurus” out there: All you need is a laptop! You don’t need any special skills! Or even… Copywriting is SO easy to break into! Here’s the reality: […]
SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. […]
Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t […]
As a copywriter, you might be asked to write a video sales letter (VSL) to promote a product or service for your clients. Video sales letters are super popular, and you’ve probably seen a ton of them on YouTube, whether you recognize them or not. On YouTube, they usually come in the form of those […]
Businesses need both copy and content in their sales funnel. If you’re only focusing on copywriting, you’re essentially leaving money on the table.