This NEEDS to be in Your Copywriting Brief
Without it, objectives aren’t met, time is wasted, and the end result is a final project that is far less powerful. Here’s what needs to go in your copywriting brief.
Author: Liz Slyman
If You’re NOT Using Generative AI, It’s Time to Raise Your Prices
It seems that every freelancer’s fear is that generative AI tools like ChatGPT, Bard, and others like it would commoditize copywriting and content writing. At the height of the AI excitement, industry-wide layoffs were staggering as businesses assumed that they could save money by not paying writers, and generate revenue with mass-generated content. Turns out, […]
How to Create an Editorial Calendar That Gives You the BEST Possible SEO Results
Your SEO content strategy isn’t content creation alone. Knowing how to streamline the publication of your blog content can make a huge difference in how quickly you see results.
Digital Nomad: 5 Tips for Copywriters Living the #Vanlife
Location independence, to many freelancers, is true freedom. Copywriting is one of those super unique careers that allows you to make money from home OR from the road, wherever best fuels your creativity and lets you lead the life you want to.
I’ve been digital nomad-ing off and on for the last thirteen years, and I can tell you, these five things are crucial if you want to be a copywriter on the road.
Copywriters: You Should ALWAYS Upsell THIS Web Copy
Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell.
Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO copywriting.
5 Cool Service Swaps I’ve Done as a Copywriter
One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form.
There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn.
Enter: service swaps.
Psst…Copywriters: This is THE Best-Kept Secret in Portfolio Building
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list? Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other? It’s simple, and […]
How to Grow Your Copywriting Business With Guest Posting
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your […]
Is Grammarly Premium Worth It? A Copywriter’s Review
I’ve been using Grammarly since its inception and using Grammarly Premium for several years. My clients and copywriting course-takers ask me frequently if the price of Grammarly Premium is worth it.
Grammarly Premium isn’t a good investment for everyone. But, if it IS a good fit for you, you’ll never want to be without it.
Let’s break it down.
How to Build Topical Authority in Your SEO Writing
Remember when you used to just use a couple of keywords and Google would reward your content writing efforts with kick-ass rankings?
That doesn’t happen anymore.
Now, Google wants to serve its users with the most relevant, up-to-date, and high-authority content possible, and wants to be sure that they’re giving them the right information.
Enter: topical authority.
