8 SEO Copywriting Secrets You Absolutely NEED to Know

8 seo copywriting secrets you need to know

SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. […]

5 Tips for Winning Clients on Freelancer Sites

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t […]

5 Tips for Writing Video Sales Letters

how to write a video sales letter

As a copywriter, you might be asked to write a video sales letter (VSL) to promote a product or service for your clients.  Video sales letters are super popular, and you’ve probably seen a ton of them on YouTube, whether you recognize them or not. On YouTube, they usually come in the form of those […]

5 Blog Ideas for Copywriters

blog ideas for copywriters

Remember: the content on your copywriting blog should be useful to your audience. And as a copywriter, your audience is potential clients

What are the Highest Paying Copywriting Niches?

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after all. Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the […]

Writers: Can Your Search History Get You in Legal Trouble?

Hey Copywriters! Ok, if you’re like me (and virtually every other writer of ANY kind in the world) you have a really f*cked up search history. At this point, Google and Facebook don’t even know what kind of products to show you. One minute you’re searching for the hidden benefits of hot yoga and the […]

This is the One Skill All Email Copywriters Need to Have

What is email deliverability? Email Copywriting course

It doesn’t matter how fantastic your email copywriting skills are if no one is actually getting them.  You could have put together the most magnificent email copy that’s ever existed, but it’s not going to do your clients any good if it’s just lying dormant in the SPAM folder. Email copywriting is in incredibly high […]

11 Copywriting Exercises to Help Improve Your Skills–Fast!

copywriting exercises

One of the most common questions I get from new copywriters (I see you in my DMs!) is how to improve copywriting skills. And as a copywriter, you will ALWAYS be improving your skills.  From your very first copywriting courses to your 100th client, you’ll constantly be evolving.  Seriously. Even just a few months after […]

6 Hidden Client Red Flags You Should NEVER Ignore

Client Red Flags You Should Never Ignore

There’s an almost invisible line between a red-flag copywriting client and a client who’s just an inexperienced business owner. The excitement of taking on a new client can blur that line even further, and the next thing you know, you’re asking yourself how you didn’t recognize the red flags in the first place.  Red flags […]