Remember when you used to just use a couple of keywords and Google would reward your content writing efforts with kick-ass rankings?
That doesn’t happen anymore.
Now, Google wants to serve its users with the most relevant, up-to-date, and high-authority content possible, and wants to be sure that they’re giving them the right information.
Enter: topical authority.
I’m sure you’ve seen it. If you’re a new copywriter or you’re just wrapping your head around this whole “copywriting thing,” you’ve probably heard these myths from copywriting “Insta-Gurus” out there: All you need is a laptop! You don’t need any special skills! Or even… Copywriting is SO easy to break into! Here’s the reality: […]
SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. […]
Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t […]
As a copywriter, you might be asked to write a video sales letter (VSL) to promote a product or service for your clients. Video sales letters are super popular, and you’ve probably seen a ton of them on YouTube, whether you recognize them or not. On YouTube, they usually come in the form of those […]
Businesses need both copy and content in their sales funnel. If you’re only focusing on copywriting, you’re essentially leaving money on the table.
Remember: the content on your copywriting blog should be useful to your audience. And as a copywriter, your audience is potential clients
Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after all. Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the […]
Hey Copywriters! Ok, if you’re like me (and virtually every other writer of ANY kind in the world) you have a really f*cked up search history. At this point, Google and Facebook don’t even know what kind of products to show you. One minute you’re searching for the hidden benefits of hot yoga and the […]
It doesn’t matter how fantastic your email copywriting skills are if no one is actually getting them. You could have put together the most magnificent email copy that’s ever existed, but it’s not going to do your clients any good if it’s just lying dormant in the SPAM folder. Email copywriting is in incredibly high […]
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