This NEEDS to be in Your Copywriting Brief

copywriting brief

Without it, objectives aren’t met, time is wasted, and the end result is a final project that is far less powerful. Here’s what needs to go in your copywriting brief.

Direct Response Copywriting: The Ultimate Guide

Direct Response Copywriting Ultimate Guide

Today, I’m going to cover EVERYTHING you need to know about direct response copywriting: what is is, what a direct response copywriter does, how much money you can make as a direct response copywriter, examples of direct response copywriting, and frequently asked questions about direct response copywriting. Plus, we’ll even look at some of the best direct response copywriters in the world

The BIGGEST Call to Action Mistake You’re Making (and What to Use Instead!)

Your Standard Call to Action Just Isn’t Cutting It Ok… You’ve written a near perfect piece of copy. You’ve NAILED those pain points. You’ve painted the picture of a MIND-BLOWING transformation. And your audience is just on the verge of filling up their online shopping cart to the brim…until they see something that subconsciously hits […]

9 Things I Wish I Would Have Known Before Launching My Copywriting Business 

Skip the Learning Curve: 9 Things I Wish I’d Known Before Launching My Copywriting Business I started copywriting and content writing before the time of smartphones. Before the online job boom. Before freelancer platforms were mainstream. WAY back in the good old days of 2010 (jeez, I made it sound like I started copywriting in […]

3 Ways to Use Psychology to Get in the Copywriting Mindset

You can listen to this article here: Learn How To to Get “In the Zone” On Demand Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied.  You know that feeling when you have a giant client project due and you’re just staring at the screen with thoughts bouncing around your brain and no […]

5 Ways to Save Yourself From Your To-Do List

Here’s how to Spend More Time Doing what You Love and Less Time on the Bullsh*t. The life of a freelance copywriter can be one of freedom, excitement, and…a never ending to-do list. Yup. Freelancing is owning your own business, and with owning your own business comes all of that minutiae that isn’t fun, but […]


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