So You’re Writing Your Own Copy. But, is it Actually Working? Every company in the world needs copywriting. Yep. Every single one. Name one that doesn’t and I’ll buy ya a coffee. Business owners wear a ridiculous amount of hats, but just because you wear a hat doesn’t mean it fits. Copywriting isn’t just writing, […]
Attract an Audience that is READY to Buy with These Copywriting Hacks Ok…raise your hand if you’re sick of the high-traffic-but-high-bounce-rates dance. Yep. Thought so. You are NOT alone. As a copywriting course creator, one of the biggest problems my customers face is web traffic that doesn’t convert. You’ve piqued your audience’s interest, because they’re […]
Bucket Brigades: The Near-Magic Technique that Keeps Eyes on Your Content for Longer I’ll have to admit, I didn’t learn what a Bucket Brigade was until several years into my copywriting career. In my defense, though, I’d been employing this copywriting tactic all along — I just didn’t know there was a term for it. […]
Thinking of a career in copywriting? Here’s what you need to know. Interested in copywriting as a career? Here are answers to your 50 biggest questions about copywriting as a career. What is Copywriting? Copywriting is the act of writing prose that is meant to collect leads, drive conversions, and position a business as an […]
If I could shout one thing from the rooftops (without my neighbors calling the cops), it would be that businesses need to nurture their email list. If I could shout a second thing, it would be that Maj. Sidney Freedman was a really underrated character on M*A*S*H, but I digress Nurturing your brand new email […]
The Perks of Freelancing Go So Much Deeper than Making Your Own Schedule Ok, so working the hours you want to work is a major perk. Major. You can wake up when you want to, take a midweek vacation, take lunch at 9:30am, or work in the middle of the night. While the choose-your-own-adventure type […]
How a Formula Can Help Rank Your Content and Create a Better User Experience What is the Flesch Reading Ease Score? The Flesch Reading Ease score is a formula that measures the readability of a piece of writing and outputs a number between 0 and 100. With this formula, the higher the score, the easier […]
Should You Change Careers in 2021? 2020 was a tumultuous year for nearly everyone on the planet. While I obviously don’t need to go into detail about the strange and change-filled year, it’s likely your job situation saw drastic changes. Whether you saw a decrease in income, an increase in hours as an essential […]
Copyright © 2020-2023 Liz Slyman Copywriting Courses
8506 Cockney Drive, Austin, Texas 78748 | 512-668-9908
Web Design by FRM
