How to Create an Offer Your ICA Can’t Stop Drooling Over An excerpt from my book, The Complete Beginner’s Guide to Writing Wildly Effective Copy. The CIRCA method is an acronym for capture, identify, resonate, compel, and assure. The CIRCA method is my method for ensuring that every aspect of an irresistible offer is hit. […]
Learning Content + Copywriting With Me Means You’re DONE With the BS Courses Out There This is something I’m WILDLY passionate about, so excuse me in advance for a lot of off-color language, because I can tell you it’s definitely going to happen. But we’re here today to talk about what’s NOT going to happen. Specifically, […]
You’re a Writer if in Your Heart You Know You’re a Writer. Recently, I had someone ask me how they could ever possibly have a career as a copywriter without a degree. She had the gumption, a natural writing ability, and that beautiful half-creative-half-analytical brain that it takes to write really good copy. She told […]
Low Conversions? NO Conversions? You Might Be Making These Five Mistakes. So, your sales pages aren’t converting. Even though you’ve got a bangin’ website. Even though your graphics are on point. And you KNOW your offer is smokin’ hot. So what gives? If you find yourself agonizing over low-converting sales pages, here are five ways […]
Giving Robots Control of the Very Foundation of Your Brand: What Could Go Wrong? If you’re a copywriting business owner using the internet, it’s highly likely that you’ve seen the recent barrage of advertisements for AI generated copywriting. Every copywriter in the world (or at least the ones aware of these tools) have wondered if […]
So You’re Writing Your Own Copy. But, is it Actually Working? Every company in the world needs copywriting. Yep. Every single one. Name one that doesn’t and I’ll buy ya a coffee. Business owners wear a ridiculous amount of hats, but just because you wear a hat doesn’t mean it fits. Copywriting isn’t just writing, […]
Attract an Audience that is READY to Buy with These Copywriting Hacks Ok…raise your hand if you’re sick of the high-traffic-but-high-bounce-rates dance. Yep. Thought so. You are NOT alone. As a copywriting course creator, one of the biggest problems my customers face is web traffic that doesn’t convert. You’ve piqued your audience’s interest, because they’re […]
Thinking of a career in copywriting? Here’s what you need to know. Interested in copywriting as a career? Here are answers to your 50 biggest questions about copywriting as a career. What is Copywriting? Copywriting is the act of writing prose that is meant to collect leads, drive conversions, and position a business as an […]
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