You can watch/listen to this blog post here: Is Your Current Job Draining Your Batteries? Copywriting Could Be the Key to a Fulfilling Career. Are you a born observer? Feel drained when you’re subjected to smalltalk or large crowds? Do you feel your best when you’ve had time to “unplug” from social situations? Are you […]
How to Create an Offer Your ICA Can’t Stop Drooling Over An excerpt from my book, The Complete Beginner’s Guide to Writing Wildly Effective Copy. The CIRCA method is an acronym for capture, identify, resonate, compel, and assure. The CIRCA method is my method for ensuring that every aspect of an irresistible offer is hit. […]
Thinking of Taking a Copywriting Course? Here are the Biggest Benefits. Copywriting is in high-demand. Why? Because every business in the world needs copywriting. Yep. Every single one. From your taglines to your marketing materials to the text on your website, social media captions, email marketing campaigns, and everything in between, having great copy is key […]
Learning Content + Copywriting With Me Means You’re DONE With the BS Courses Out There This is something I’m WILDLY passionate about, so excuse me in advance for a lot of off-color language, because I can tell you it’s definitely going to happen. But we’re here today to talk about what’s NOT going to happen. Specifically, […]
Writing Great Copy Means You’re Playing to Win The Long Game If you’re here, I’m willing to bet you’ve been searching for how to write copy that generates more leads and makes more sales for your business. But great copy goes beyond earning you more conversion. The power of copywriting expands into EVERY aspect of […]
Learning Content + Copywriting With Me Means You’re DONE With the BS Courses Out There This is something I’m WILDLY passionate about, so excuse me in advance for a lot of off-color language, because I can tell you it’s definitely going to happen. But we’re here today to talk about what’s NOT going to happen. Specifically, […]
You’re a Writer if in Your Heart You Know You’re a Writer. Recently, I had someone ask me how they could ever possibly have a career as a copywriter without a degree. She had the gumption, a natural writing ability, and that beautiful half-creative-half-analytical brain that it takes to write really good copy. She told […]
Low Conversions? NO Conversions? You Might Be Making These Five Mistakes. So, your sales pages aren’t converting. Even though you’ve got a bangin’ website. Even though your graphics are on point. And you KNOW your offer is smokin’ hot. So what gives? If you find yourself agonizing over low-converting sales pages, here are five ways […]
Giving Robots Control of the Very Foundation of Your Brand: What Could Go Wrong? If you’re a copywriting business owner using the internet, it’s highly likely that you’ve seen the recent barrage of advertisements for AI generated copywriting. Every copywriter in the world (or at least the ones aware of these tools) have wondered if […]
So You’re Writing Your Own Copy. But, is it Actually Working? Every company in the world needs copywriting. Yep. Every single one. Name one that doesn’t and I’ll buy ya a coffee. Business owners wear a ridiculous amount of hats, but just because you wear a hat doesn’t mean it fits. Copywriting isn’t just writing, […]
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