3 Awesome Perks of Taking a Copywriting Course

Thinking of Taking a Copywriting Course? Here are the Biggest Benefits.

Copywriting is in high-demand.

Why?

Because every business in the world needs copywriting.

Yep. Every single one.

From your taglines to your marketing materials to the text on your website, social media captions, email marketing campaigns, and everything in between, having great copy is key to how well a business performs.

Whether you’re looking to expand your skills as a business owner or you’re looking into a career as a copywriter, having the skills in your arsenal will benefit you in immeasurable ways.

#1. Taking a Copywriting Course Means Not Having to Shell Out Money for a CopywriterWon’t Get Surface-Level Bullshit

As someone who owns and operates a copywriting agency, I can tell you firsthand that hiring a copywriter isn’t cheap (at least not the good ones).

While hiring a copywriter is great if you’re an established copywriting business with the budget to spare, if you’re a startup, knowing how to write your own copy is crucial. Copy isn’t just words on a page; it’s an elixir of marketing, psychology, and language. If you’re going to DIY, you need to have a really firm grasp on how to do it.

And for those of you looking to make that switch to a career in copywriting, you’ll be the one businesses call when they DO have the budget.

#2. Learning Copywriting Means Better Communication…Everywhere

When you hone in on your copywriting skills, you by nature start incorporating those skills into other areas of your life, including (but SO not limited to)

  • Email communication: Copywriting is all about effective communication, learning to “speak” to people in their own language, and conveying an emotion as well as a point. These skills bleed over to your emailing, meaning more clarity in your communication.
  • Speaking skills (yes, really): Great copy is powerful yet concise, forcing you to evaluate the language you use. These new skills will begin to come naturally to you when speaking in front of crowds or even interpersonal situations.
  • Overall marketing: When you start seeing great results from great copy, how you plan your marketing strategies shifts. You’ll start to consider how every bit of your marketing is communicated, from video to blogs.

Don’t believe me? Take a copywriting course and watch the magic happen.

#3 Copywriting is a Hard AND Soft Skill

Copywriting skills are transferable. If you can write great copy that garners kickass results, you’ve opened up virtually endless doors for yourself.

For business owners, this means mastering another skill on your entrepreneurial journey. For aspiring copywriters, this means the world is your word processor.

Work as a Freelance Copywriter

Copywriters are in exceptionally high demand. The more businesses move online, the more competition there is, and the more of a need there is for writers who know how to craft messaging that resonates with an audience.

Working as a freelance copywriter means choosing who you work with, how much you work, when you work, and how much money you make.

You Can Work for an Agency

Ok, as someone who runs a copywriting agency, I’ll tell you that it is really, really hard to find good copywriters. It’s hard to find even mediocre copywriters, actually (I don’t hire mediocre copywriters, I’m just sayin’).

If you’ve honed your copywriting skills and have the copywriting portfolio to prove it, I can guarantee you that agencies will be drooling all over your samples.

ESPECIALLY if you can write copy AND content.

Marketing Agencies Will LOVE You

Know who else will love you? Marketing agencies. Not every marketer can write copy, but every copywriter has a “marketing brain.” In-house positions for copywriters pay decently well, and you’ll often get to work with a wide variety of clients, furthering your skill and portfolio with every rad project you work on.

You Could Be on a Real Life Episode of Mad Men

That would be cool, huh?

I mean, you could probably even dress like one of the characters, if you wanted to.

But seriously, ad agencies are typically fast-paced, high-energy, and full of creativity. If you find short-form copy is your jam, an ad agency might be an awesome copywriting career path for you.

A Trade as Old As…Well, Trade

Since the beginning of commerce, people have been compelling their potential customers to purchase their goods and services. In fact, the oldest recorded advertisement dates back to 3000 BC in Ancient Egypt (that’s wild, right?)

Copywriting is a timeless skill. As long as there are goods and services being sold, there will be a need for people who can create the emotions that sell it.

And if you learn the skills you need to create those emotions, you’ll be able to sell anything.

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