As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities. One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio. […]
A copywriting career is versatile. As a copywriter, you aren’t relegated to a specific journey. You can choose to live the freelance lifestyle, work in-house as a full-time copywriter, or take a job at a copywriting agency. But, all three of these options are wildly different in terms of responsibilities. Let’s take a look at […]
So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Making decent money. It all sounds pretty good, right? The two writing skills in highest demand right now are copywriting and content writing. But what’s the difference? How do you know which […]
So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan. Now it’s time for you to go scouting for copywriting clients. You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a […]
Sometimes you don’t just want to write copy. You want to write copy that causes a double-take. Copy that results in “OMG.” Copy that really sticks to your ribs. Creative copywriting goes a step beyond hitting those pain points and completely magnetizes a brand, leaving them to not just want what you’re selling, but to […]
False Urgency is Dead. Here’s How to Create REAL Urgency That Results in Conversions “ONLY 2 SPOTS LEFT!” “LIMITED TIME ONLY!” “CLOSING THE DOORS FRIDAY!” “ONCE IT’S GONE, IT’S GONE!” Which of these have you seen? Probably all of them, right? And how many of these do you think really mean that the offer is […]
If the idea of starting a copywriting podcast seems overwhelming, don’t worry: it’s not as complicated as it seems.
In fact, launching a podcast is one of the simplest and most effective ways to share your expertise with your audience and build your personal brand as a copywriter.
Laptop? Check. Internet? Got it. Great! What’s Next? Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection. Because it just simply isn’t true. That’s like saying the only […]
So, you want to become a freelance copywriter. You’re done clocking in to that soul-shattering 9-5. You know you’re meant for more than monotony. You want to work to live, and now the other way around. Congratulations. Just by landing on this page, you’re stepping out of your comfort zone and taking your dreams a […]
Growth is Only as Sustainable as the Systems You Have in Place So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill […]