It seems that every freelancer’s fear is that generative AI tools like ChatGPT, Bard, and others like it would commoditize copywriting and content writing. At the height of the AI excitement, industry-wide layoffs were staggering as businesses assumed that they could save money by not paying writers, and generate revenue with mass-generated content. Turns out, […]
Your SEO content strategy isn’t content creation alone. Knowing how to streamline the publication of your blog content can make a huge difference in how quickly you see results.
Location independence, to many freelancers, is true freedom. Copywriting is one of those super unique careers that allows you to make money from home OR from the road, wherever best fuels your creativity and lets you lead the life you want to.
I’ve been digital nomad-ing off and on for the last thirteen years, and I can tell you, these five things are crucial if you want to be a copywriter on the road.
Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell.
Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO copywriting.
One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form.
There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn.
Enter: service swaps.
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list? Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other? It’s simple, and […]
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your […]
I’ve been using Grammarly since its inception and using Grammarly Premium for several years. My clients and copywriting course-takers ask me frequently if the price of Grammarly Premium is worth it.
Grammarly Premium isn’t a good investment for everyone. But, if it IS a good fit for you, you’ll never want to be without it.
Let’s break it down.
Remember when you used to just use a couple of keywords and Google would reward your content writing efforts with kick-ass rankings?
That doesn’t happen anymore.
Now, Google wants to serve its users with the most relevant, up-to-date, and high-authority content possible, and wants to be sure that they’re giving them the right information.
Enter: topical authority.
I’m sure you’ve seen it. If you’re a new copywriter or you’re just wrapping your head around this whole “copywriting thing,” you’ve probably heard these myths from copywriting “Insta-Gurus” out there: All you need is a laptop! You don’t need any special skills! Or even… Copywriting is SO easy to break into! Here’s the reality: […]